February 2011


I’m no Julia Child in the kitchen, and I’m big enough to admit it.

In fact, many of my own culinary “episodes” have resulted in the utter destruction of various poultry, pasta and produce, resembling nothing like the savory, delectable meal I had happily envisioned. It’s not that I can’t follow a recipe. But sometimes words, or even pictures on a page aren’t sufficient to communicate the subtle nuance of timing in the kitchen.

Things are changing for me, however. Thanks to the many “How To” videos now available online, I’ve learned how to cut an onion like a pro from Henckels, and how to scramble practically perfect eggs from Gordon Ramsay. I can finally sauté chicken without the smoke alarm going off, and I even learned how to carve a whole pineapple for my recent foray into fresh fruit smoothies.

As a customer recently reminded me at an HID event, “if a picture is worth 1,000 words, then a video is worth 1,000 pictures.” We were talking about the value of video in illustrating complex concepts and process. HID’s sibling group at ASSA ABLOY Mobile Keys has done a beautiful job exploring new trends in NFC solutions through animated video.

You can also find a selection of instructional videos, case studies, and interviews available on HID’s video library. But just how helpful are videos? We’d like to know. Take our poll below and see how your vote compares to other visitors.

Online Surveys - Zoomerang.com


Every day after work I am met by a pile of mail to sort through.

Without fail, there is always lots of mail from various banks offering frequent flyer miles, cash back rewards or whatever they can in effort to get me to sign up for new credit cards. What happens next is probably the saddest part for those companies soliciting me as a new card holder: I throw all of that mail away!

But what would happen if I was at a bank or at a store in front of the sales person who was explaining to me the benefits of signing up for a ‘fantastic’ card? What if they handed me a card right away that was already activated and ready to use? And even better, what if that card could be 100% personalized and I could have my favorite photo on it? Maybe I would be more likely to say “sign me up!”

This is what being the right card at the right time in the right place is all about. Through instant issuance, financial institutions and retail stores now have the opportunity to offer their customers a unique experience the moment they walk in the door. In minutes, the customer can get a unique, customized card that he or she will be able to use immediately.

In the race to be the preferred card in a your wallet, banks with the ability to issue instant credit cards will benefit from the fact consumers can use the card…and start spending…right away. Banks also benefit by creating for the consumer a personalized experience versus sending unsolicited mail that will most likely end up in the trash and is a huge waste of paper and resources.

In addition to being more environmentally friendly, consumers also benefit from being able to use the card immediately, avoiding the risk of having their card and pin land in the wrong mailbox.