As we are well into our second half of 2012, it is interesting to look at how HID Global continues to experience growth in EMEA. I would suggest that in addition to our global reach and our trusted brand, it is our ability to quickly adapt and respond to a rapidly changing economic and business landscape in the region, and our award-winning products have equally been important factors contributing towards our continued success.
Finding the sweet spot between delivering trusted products, solutions and services and effectively meeting the needs of our end users’ needs keeps HID Global ahead of the game.
I’ll give you an example. For end users in EMEA, there is a trend to view security from a process or procedure-based perspective – where the delivery of secure identity is the ultimate need – but it’s not enough to simply just talk about security and products. We must forecast future trends and needs and keep a consistent eye on adding value for our channel partners.
In our case, this has helped us to anticipate and deliver solutions for enabling companies to maximise their investments – and their security performance – by providing a broader spectrum of secure identity solutions, which can easily (and affordably) be migrated or converged.
This includes traditional physical security solutions such as card issuance and key management, RFID and the convergence of contactless solutions for door locks. But we haven’t stopped there. We also provide identity assurance including credential management solutions, as well as solutions that leverage NFC technology which is a main driver for looking at how to use smartphones for more applications, such as physical access control and more. For example, our iCLASS SE access control platform helps organisations take full advantage of using NFC smartphones for mobile access control.
Our success and performance in EMEA, however, is also due to our impressive raft of Advantage HID Channel Partners whom we deeply value and continually seek to provide relevant tools that help drive their success. Working with top-of-their-game partners also helps us stay finely tuned to the needs in EMEA to provide the highest calibre of products, solutions and services in the market.