MarCom & Channel Marketing Manager, PACS, ASEAN & India (REQ-1209)

Kuala Lumpur Asia PacificMalaysiaKuala Lumpur
HID Global
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#Securing your Future!

We are a growing multinational technical security company based globally that offers its employees a fun work environment, flexibility and career opportunity.


The Company:

HID Global powers the trusted identities of the world's people, places and things. Every day millions of people in more than 100 countries use our products and services to securely access physical and digital places. Over 2 billion things that need to be identified, verified and tracked are connected through HID Global’s technology. We make it possible for people to transact safely, work productively and travel freely. We work with governments, universities, hospitals, financial institutions and some of the most innovative companies on the planet—helping them to create trusting and trusted physical and digital environments so that they and the people who use them can fulfill their potential. Headquartered in Austin, Texas, HID Global has over 4,000 employees worldwide and operates international offices that support more than 100 countries. HID Global® is an ASSA ABLOY Group brand. For more information, visit or check us out on   



The Marketing Manager is responsible for planning, leading and executing marketing campaign and strategy for the ASEAN and India Subcontinent region (AIS), integrating with the corporate marketing teams as well as local sales team on campaign priorities, partner development plans, and developing demand creation programs.

Specific responsibilities include defining buyer persona targets in countries within these regions, determining the best tactical mix (inbound & outbound) to drive leads, designing calls to action, executing integrated marketing activities, allocating budget, and setting program goals and measurement criteria.

The qualified candidate will be able to demonstrate a successful history in a B2B2C marketing role with responsibilities including: campaign strategies aligning with brand building, lead generation and enablement with the overall business (priorities, objectives, revenue target) for new customer acquisition as well as retention; campaign analytics; lead qualification/nurturing. A demonstrated ability to leverage the power of digital marketing in lead generation is essential. This position will report to the Commercial Director, PACS and will work in partnership with multiple disciplines including Sales, Communications, and Product/solution marketing.

This is an exciting, fast-paced position with the opportunity to work on the full breadth of marketing activities at one time. A self-starter with strong leadership experience, marketing communications and integrated digital marketing experience, and agency management experience would be ideally suited to this position.


What we are looking for:

Duties and Responsibilities include the following. Other duties may be assigned.

  • Build and execute rolling annual and quarterly country/region marketing plans and campaigns within the Corporate Framework (brand management, demand generation, sales enablement, and event organization), aligning with corporate segment marketing plans, sales goals, digital transformation initiatives and annual budgets.
  • Interlock with ASEAN and INDIA business leaders to ensure agreement on priorities, adjusting as required by changing market conditions and emerging opportunities.
  • Develop and execute measurable country/region demand generation programs that drive quality leads through good conversion rate to increase revenue through direct and indirect sales channels.
  • Collaborate with global/regional and central resources in the strategic development of digital campaigns, PR, social media, HID product literature, event displays, product positioning, value proposition messaging and web marketing programs worldwide to execute in ASEAN and INDIA countries.
  • Manage and develop partner development program.
  • Establishes marketing goals based on past performance and market forecasts.
  • Oversees current offerings and comes up with cost effective initiatives for new products or services.
  • Work with Web resources to ensure that inbound traffic can be converted into known leads through a best-in-class Web experience.
  • Identify enablement gaps through ongoing analysis and business review sessions with key stakeholders; accountable for creating, upholding and improving the readiness & marketing enablement process.
  • Localize/customize content for new product introduction deliverables based on developed positioning and messaging.
  • Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives.



To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


Education and/or Experience

  • BA/BS degree in marketing, behavioural economics or related area
  • Minimum 7 years’ experience in B2B/B2C marketing management / demand generation / integrated marketing in MEA, background in security/IT or equivalent industry is a plus. CRM (, Marketing automation (Marketo), Web content management, analytics and business intelligence (reporting and analysis tools)
  • Solid experience in managing digital/social media programs in MEA and Content Syndication via digital partners/3rd parties in driving leads and revenue.
  • Proven record of supporting sales to meet or exceed pipeline and revenue targets
  • Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiences.
  • Demonstrated strong listening, information gathering to distill key insights for uncovering and defining deliverables, needs and outcomes.
  • Creative, campaign-focused, responsive, strategic, proactive, and hands on, with the ability to work with all levels of management in a fast-paced environment.
  • Experience creating and implementing proven successful demand generation, lead nurturing and pipeline acceleration programs.

  • Team player with cross-functional project leadership skills
  • Demonstrated skills in positioning, branding and differentiating USP of products and services.
  • Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements.
  • History of budget and project management
  • Ability to travel as required.


Language Skills        

  • Ability to very effectively communicate in the English language verbally and in writing
  • Ability to read and interpret technical journals, specifications, international technical standards, etc.              


Computer Skills

  • Proficient in MS Office applications, such as Word, Excel, PowerPoint, etc.
  • Familiar with operating systems, such as Windows, etc.


Customer Expectations

  • Candidate must have the ability to understand and distil end-user needs and communicate in an effective, relevant manner; in the right voice, context and media
  • Candidate must ensure campaigns and messaging are accurate and applicable to the address the customer's needs.
  • Candidate must always strive to articulate how HID addresses our customer's business needs and how HID creates business value through our solutions.


Work Environment

  • The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


Work Requirements

  • Compliance to all relevant HID Global policies and procedures related to Quality, Security, Safety, Business Continuity, and Environmental systems.
  • Travel and fieldwork including international travel, therefore employee must possess or can acquire a valid passport.
  • Must be legally eligible to work in Malaysia


HID Global is an equal opportunity employer. We are committed to a diverse workplace and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please contact us at [email protected]

We make it easier for people to get where they want to go!
On an average day, think of how many times you tap, twist, tag, push or swipe to get access, find information, connect with others or track something.  HID technology is behind billions of interactions, in more than 100 countries.  We help you create a verified, trusted identity that can get you where you need to go – without having to think about it.  
When you join our HID team, you’ll also be part of the ASSA ABLOY Group, the global leader in access solutions. You’ll have 50,000 colleagues in more than 70 different countries. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally. As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.