Marketing Communications Manager (HID1295)

Palm Beach Gardens, FL North AmericaUSPalm Beach Gardens, FL
HID Global
Job Type: 
Functional Area: 
Job Level: 
Mid-Senior Level

Location: Palm Beach Garden, FL or Remoted, US (Eastern time zone preferred)


HID Global powers the trusted identities of the world's people, places and things. Everyday millions of people in more than 100 countries use our products and services to securely access physical and digital places. Over 2 billion things that need to be identified, verified and tracked are connected through HID Global’s technology. We make it possible for people to transact safely, work productively and travel freely. We work with governments, universities, hospitals, financial institutions and some of the most innovative companies on the planet—helping them to create trusting and trusted physical and digital environments so that they and the people who use them can fulfill their potential. Headquartered in Austin, Texas, HID Global has over 4,000 employees worldwide and operates international offices that support more than 100 countries. HID Global® is an ASSA ABLOY Group brand. For more information, visit


We are an exceptional team in pioneering new, people-centric approaches to power the trusted identities required to navigate the physical and cyber worlds with confidence. And we are actively looking for engineers, designers, product managers, supply chain experts, customer service and business professionals to join our rapidly growing team!


If you want to be part of pioneer players at a company that is changing the world, please read on!


Business Area: HID IAMS


The Marketing Communications Manager is responsible for coordinating marketing campaign planning and execution for the Identity and Access Management Solutions (IAMS) Business Area’s (BA) Consumer Authentication business. Offerings include identity authentication, risk management, identity verification and credential management software solutions, as well as tokens and authentication server hardware.


The position will report to the HID IAMS Vice President of Marketing and will focus on supporting the Consumer Authentication Business Unit (BU) and will work in partnership with multiple disciplines including sales and business development, product marketing, and the global marketing and corporate communications teams.

Essential Duties and Responsibilities

Specific responsibilities include determining the best tactical mix to drive leads, designing calls to action, executing integrated marketing activities, allocating budget and setting program goals and measurement criteria.


Other duties include the following:


  • Create and develop Consumer Authentication solutions marketing plans in close coordination with Product Marketing Manager and BU leadership
  • Execute and monitor demand creation programs, ensuring quality lead generation and revenue opportunities
  • Collaborate with BU and area marketing, sales and global resources in the development of campaign assets including webinars, press releases, social media posts, collateral, blogs, customer case studies, infographics, etc.
  • Support product positioning, value proposition and differentiation messaging developed by Product Marketing Manager for cohesive and effective campaigns
  • Work with digital engagement resources to ensure that inbound buyers’ journey is engaging and performing to targets – this includes recommending webpage refreshes and optimization as well as blog and content ideation and facilitation
  • Support the Consumer Authentication Market Segment Team strategic development efforts and marketing requirements



This is an exciting, fast-paced position with the opportunity to work on the full breadth of marketing activities at one time. The ideal candidate is a self-starter with strong leadership experience, marketing communications and integrated digital marketing experience, and proven ability to plan, process and execute.

The qualified candidate will be able to demonstrate a successful history in a B2B marketing role with responsibilities including: campaign strategies, demand creation, and sales enablement for new customer acquisition as well as retention, campaign analytics, lead qualification/nurturing.


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


Required Education and/or Experience:

  • BA/BS degree in marketing, communications or related area
  • Minimum 5 to 8 years’ experience in B2B digital marketing / demand generation / integrated marketing. Consumer Identity and Access Management (CIAM), banking industry and software marketing experience is a plus
  • Proficiency in marketing automation tools (Marketo), project management tools (Workfront) and CRM tools (Salesforce)
  • Proven record of supporting sales to meet or exceed pipeline and revenue targets
  • Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiences
  • Experience creating and implementing successful demand creation, lead nurturing and pipeline acceleration programs
  • Strong interpersonal skills; ability to work well with other team members, product management, sales, customers, etc.
  • Strong project management skills and the ability to balance multiple priorities
  • Able to work with limited supervision, and self-directed to achieve aggressive program goals
  • Experience in working with and managing external vendor/partner relationships
  • History of budget management and demonstrated ability to work within fixed budgetary guidelines
  • Proficient in MS Office applications, such as Word, Excel, PowerPoint, etc. Knowledge of Workfront, Allocadia, Smartsheet applications is a plus
  • Up to 10% travel may be required



HID Global is an Equal Opportunity Employer/Minorities/Female/Disabled/Veteran