HID Global is the trusted source for innovative products, services, solutions, and know-how related to the creation, management, and use of secure identities for millions of customers around the world. The company’s served markets include physical and logical access control, including strong authentication and credential management; card printing and personalization; visitor management systems; highly secure government and citizen ID; and identification RFID technologies used in animal ID and industry and logistics applications. The company’s primary brands include ActivID®, EasyLobby®, FARGO®, IdenTrust®, LaserCard®, Lumidigm®, and HID®. Headquartered in Austin, Texas, HID Global has over 2,200 employees worldwide and operates international offices that support more than 100 countries. HID Global® is an ASSA ABLOY Group brand. For more information, visit www.hidglobal.com.
The Regional Marketing Segment Communications Manager – LAM is responsible for leading and coordinating regional marketing campaign planning and execution for the LAM Region, integrating with the corporate segment marketing teams as well as regional sales on campaign priorities, plans, and developing demand creation programs.
Specific responsibilities include defining regional buyer persona targets, determining the best tactical mix (inbound & outbound) to drive leads, designing calls to action, executing integrated marketing activities, allocating budget, and setting program goals and measurement criteria.
The qualified candidate will be able to demonstrate a successful history in a B2B marketing role with responsibilities including: regional campaign strategies aligning reputation building, demand creation, and enablement with the overall segment business (priorities, objectives, revenue) for new customer acquisition as well as retention; campaign analytics; lead qualification/nurturing. A demonstrated ability to leverage the power of digital marketing in demand creation is essential. This position will report to the Director of Marketing Communications LAM and will work in partnership with multiple disciplines including Sales, Communications, Product/solution marketing and Corporate segment marketing.
This is an exciting, fast-paced position with the opportunity to work on the full breadth of marketing activities at one time. A self-starter with strong leadership experience, marketing communications and integrated digital marketing experience, and agency management experience would be ideally suited to this position.
Essential Duties and Responsibilities:
Essential Duties and Responsibilities include the following, other duties may be assigned:
Build and execute rolling annual and quarterly regional segment marketing plans and campaigns within the Corporate Framework (reputation, demand creation, sales enablement, and market intelligence), aligning with corporate segment marketing plans, regional sales goals, digital transformation initiatives and annual budgets
Interlock with regional segment sales leadership to ensure agreement on priorities, adjusting as required by changing market conditions and emerging opportunities
Develop and execute measurable regional demand creation programs that drive leads and revenue through direct and indirect sales teams
Collaborate with global and central resources in the strategic development of segment campaigns, PR, social media, HID product literature, event displays, product positioning, value proposition messaging and web marketing programs worldwide to execute regionally
Work with Web resources to ensure that inbound traffic can be converted into known leads through a best-in-class Web experience
Exchange ideas across LAM region and implement ideas, tools, programs at a regional level if required
Identify enablement gaps through ongoing analysis and business review sessions with key stakeholders; accountable for creating, upholding and improving the readiness & marketing enablement process
Localize content for new product introduction deliverables based on developed positioning and messaging.
Required Knowledge / Experience:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Required Education and/or Experience:
BA/BS Marketing or Communications Bachelor's Degree or equivalent experience in Marketing
7+ years’ experience in B2B marketing communications / demand generation / integrated marketing, with 2-3 years in the security industry a plus
Proficiency in Marketing automation, Web content management, analytics and business intelligence (reporting and analysis tools)
Strong written and oral communication skills
Proven record of supporting sales to meet or exceed pipeline and revenue targets
Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiences
Excellent attention to detail and follow through, proactive and tenacious
Experience creating and implementing proven successful, seeding, demand creation, lead nurturing and pipeline acceleration programs
Strong interpersonal skills; ability to work well with other team members, customers, sales, etc.
Strong project management skills and the ability to balance multiple priorities
High self-motivation with a sense of urgency
Experience in working with and managing external vendor / partner relationships
Excellent Interpersonal and conflict resolution skills.
History of budget management
Ability to travel as required
• Ability to effectively communicate in the English language verbally and in writing
• Ability to read and interpret technical journals, specifications, international technical standards, etc.
• Spanish and/or Portuguese language proficiency required
Highlight knowledge, skills, abilities and traits necessary in this role to satisfy our customer's expectations
• Candidate must have the ability to understand end-user needs and communicate in an effective, relevant manner; in the right voice and media.
• Candidate must ensure campaigns and messaging are accurate and applicable to address the customer's needs.
• Candidate must always strive to articulate how HID addresses our customer's business needs and how HID adds value through our solutions
• Accustomed to using Salesforce.com and a Marketing Automation software (e.g. Marketo, HubSpot, Eloqua…)
• Proficient in MS Office applications, such as Word, Excel, PowerPoint, etc.
• Familiar with operating systems, such as Windows, etc.
• Travel and fieldwork including international travel, therefore employee must possess or can acquire a valid Passport
HID Global is an Equal Opportunity Employer, M/F/D/V
If you have a disability which limits your ability to apply online, please call us at 512.776.9112 or email us at [email protected], to submit your expression of interest in a position with our Company.